Jordan Brand has officially launched its new lifestyle silhouette, the Formula 23.
The shoe nods to the iconic Air Jordan 10, as you can see around its lacing design and upper webbing. It also features a synthetic leather mudguard that connects to the laces and provides lockdown and lateral support, while a neoprene collar provides a comfortable, one-to-one fit.
Other details includes an Injected Phylon (IP) unit in the midsole for lightweight cushioning, a solid rubber outsole cage for enhanced traction, and finally, other sections are cored out to reduce weight and enhance flex like never before.
The Jordan Formula 23 drops Monday (Jan. 30) in various colorways (Black/White, Triple Black, Triple White, Cool Grey and Black/Gym Red), both online and select retailers.
Jordan Brand officially launched the Formula 23 with a private event in Los Angeles on Sunday (Jan. 29), collaborating with photographer Estevan Oriol and artist Patrick Martinez for pieces on display. Check out photos of the launch from social media below:
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Here at the @jumpman23 #formuLA23 event with the big homie @estevanoriol. Such an honor to have been made the face for this campaign event! Big shoutout to my G @frankcooker and the rest of the Jordan family for letting me work alongside two legendary names in our culture. #Jumpman23 #JordanBrand #EstevanOriol #JordanBarber #JUMPMAN2017 #LA