After a huge 2016, which saw his profile rise in hip-hop and an XXL Freshman appearance, 21 Savage has signed to Epic Records.
The Atlanta rapper confirmed the Epic Records deal during a recent episode of the Rap Radar podcast. “I ain’t wanna just sign on some straight business sh*t. I wanna sign to someone who believes in me and understands me,” 21 Savage said.
When asked why he signed to L.A. Reid’s label, he explained: “Because he’s black. He’s probably the last black CEO. Why not? He’ll understand me before anyone else.”
Elsewhere in the interview, Savage discussed his take on how to release music. In 2016, he dropped just one project: the Metro Boomin-assisted mixtape, titled Savage Mode. “Just give them a project every time instead of a single and don’t overflood, don’t drop too much music,” he said. “I see a lotta n*ggas drop like every other month. You’re giving ’em too much. You gotta let ’em digest and force them to listen to this over and over.”
For 2017, 21 Savage is prepping a sequel to his summer mixtape, which will be titled Savage Mode 2. It will be a collaboration with Metro Boomin once again.