After teasing the collaboration before Christmas, Ronnie Fieg’s KITH unveils its drop with Coca-Cola, with the official lookbook.
By pulling inspiration from the archives of Coca-Cola, KITH delivers a contemporary assortment of apparel and accessories, which commemorates two recent milestones, the opening of KITH Miami and KITH Aspen.
Broken down into two parts, the first is centered around on the worldwide presence of Coca-Cola, via an array of styles featuring various international Coca-Cola logos, specifically Israel, Japan, Korea, Sri Lanka, Thailand and the U.S. Pieces include denim jackets, pullover hoodies, tees, caps and pins. There’s even a special co-branded Coca-Cola glass bottle that will be given to customers with any in-store purchase of the KITH x Coca-Cola collection.
The Miami release is highlighted by a Coke Float Bar located in the KITH Treats section, rounding out the multidimensional collaborative experience.
The second portion of the collaboration is centered around KITH’s new Aspen initiative, with pieces using Coke’s classic polar bear story, which is reimagined on hoodies, tees, beanies and other products.
KITH’s Coca-Cola collaboration releases Dec. 31, with the first half of the collection dropping all KITH flagship stores and online. The second portion releases at the aforementioned locations, in addition to KITH Aspen.