Colette x Mad Paris Rolex Milgauss Who Cares

Parisian boutique Colette links up with Mad Paris for this special version of the Rolex Milgauss.

Dubbed the “Who Cares” edition, the timepiece comes in stainless steel, while sporting a custom white face and Colette’s signature blue applied to text that reads “Who cares, I’m already late”. Jumbled numbers and the Rolex crown is added in the same blue shade, alongside a crooked lightning bolt-inspired second hand. A co-branded case back completes the watch.

Limited to just five individually-numbered pieces, the Colette x Mad Paris Rolex Milgauss “Who Cares” edition is available online now for $18,200 USD.