HUF Releases “F*ck It Premium” Collection

HUF Releases Fuck It Premium Collection

HUF returns with a limited edition drop for the holidays, dubbed the “F*ck It Premium” collection.

The drop is HUF’s take on competing fashion luxury branded goods. It consists of luggage and accessories constructed of 100% Italian full-grain leather and features gold foil “F*ck It” branding, genuine gold-plated metal hardware, hand-sewn zippers, and custom hard-shell boxing with dustcovers for storage — all of which is hand-crafted in Los Angeles.

The 9-piece assortment is available in limited quantities, and is comprised of a premium leather Duffle Bag, Backpack, Strapback Hat, Zip Wallet, Key Chain, Lighter Case, Waist Pack and Shoe.

The premium HUF “F*ck It” 86 shoe is a high-top silhouette, boasting full-grain leather and pig nubuck, as well as debossed gold foil “F*ck It” branding, leather interior lining, laser engraved “F*ck It” metal lace clip, Infinity Rubber sole, and custom packaging.

Another highlight is a collaboration with Japan’s Tenga, via an elevated matte black edition of their Original Vacuum Cup pleasure toy.

The HUF “F*ck It Premium” Collection is available now at HUF’s LA and NYC store, as well as online, ranging from $12 to $800 USD.

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