Vans celebrates the Year of the Rooster with a specially designed footwear collection, created Shanghai-based designer Kim Kiroic.
Inspired by the lifecycle of a Rooster and Punk Rock culture, this collection consists of six silhouettes, released under the Vault by Vans and Classic categories.
Two versions of the Vans Authentic draw reference from punk rock culture and Vans heritage with an all over checkerboard print, including leather braided upper, and creeper height platform sole.
The four Classic Vans silhouettes draw inspiration from the rooster’s lifecycle, from an egg to an adult. The Old Skool made with nude-colored leather, emulates the rooster’s egg color. The platform Authentic boasts an all over yellow flannel and silk shoelaces and is reminiscent of the baby chick. Continuing down the lifecycle of the Rooster, the white leather Slip-On comes with a custom three-color fringe, depicting the rooster’s tail feathers. And, rounding out the Classic collection, the Mid Skool has a textured faux leather heel counter indicating the roosters comb.
Kiroic provided a selection of hand-drawn artwork, which make up the visual language of the collection and have been incorporated into the logo design.
The Vans “Year of the Rooster” Collection will be available first through the Vans Tmall Flaghship Store and KKtp.com on Dec. 16th, with a wide release at select retailers and online Dec. 20th.