Budweiser channels the spirit of Willy Wonka’s Chocolate Factory, with this new “Strike Gold” promotion for its Bud Light brand.
Bud Light, which sponsors the NFL as its official beer, is releasing 37,000 gold cans into circulation, giving football fans the chance to win the ultimate prize: Super Bowl tickets … FOR LIFE!!!
“All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch,” said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. “Most NFL fans likely won’t see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?”
From now until Jan. 13, all packs of 18-, 24-, and 30-packs of 12 oz. Bud Light cans across the country (excluding California) will feature limited “Strike Gold” Super Bowl-themed packaging.
While the top prize is Super Bowl tickets for life (or the next 51 years), Budweiser will have weekly drawings for season tickets for their favorite team. The top prize winner will be announced in January.