Meet Gary Lockwood (aka Freehand Profit) transforms sneakers into striking gas masks and helmets, which has helped him gain a following online. recently caught up with him at DesignerCon 2016, who explains how he got into making custom sneaker masks, which evolved from making his initial concept from a handbag.

Freehand Profit also showcases some of his recent creations, including a Storm Trooper helmet made from two pairs of Nikes and an Anubis mask made from custom NIKEiD’s.