Adidas opened its new brand flagship in New York City this week, simply dubbed Adidas NYC, its largest store worldwide.
Located at the intersection of 5th Avenue and 46th Street, the design of the new store is inspired by high school stadiums. It features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products.
The store also offers real-time fitness consultations from EXOS trainers, healthy juices and snacks co-created with Brooklyn-based Grass Roots Juicery, a concierge desk, a same-day hotel delivery service, personalized shopping experiences such as the Run Genie gait analysis tool, and more.
In celebration of the store opening, adidas NYC had released limited pairs of the miadidas NYC Ultra BOOST, the Ultra BOOST Uncaged Parley and the Ultra BOOST Triple Black.
adidas NYC is located at 565 5th Ave.