In4mation Holiday 2016 Lookbook

By Jay Casteel  |  11/18/2016

Honolulu-based In4mation announces its new Holiday 2016 collection, unveiled here in this new lookbook.

Always staying true to its surf, skate, music and street influences, the brand seeks inspiration from these roots for the holiday season. For the collection, they create music driven graphics, as well as clean athletic-inspired designs, and pieces with their signature brand logos.

"For this season Todd (In4mation co-founder) and I wanted to have something for everyone to wear, some simple designs with deeper meanings, music inspired graphics based off of what we’re into at the time and so on," stated Keith Kanagusuku, In4mation’s Creative director.

Pieces are showcased in their new lookbook, shot by Mark Kushimi of Contrast Magazine. "We really wanted to have that certain feeling with this season’s looks… the feeling of calm, the feeling of youth and the unknown future. Mark absolutely smashed it with his photographic sense and style," said In4mation Marketing Director Jun Jo.

The In4mation Holiday 2016 collection is available now at retailers worldwide and online.