At one point, Ja Rule was the biggest artist on the planet, but those days are long gone. With that said, he reminds us that your fortunes can change within an instant in this hilarious new ad spot for Foot Locker.
In support of the retailer’s 5th annual Week of Greatness, the Rule plays an Uber driver who offers some personal advice to his clients.
“You know fellas, you can’t take sustained greatness like that for granted. So hard to achieve. Once you find greatness you hold onto it,” Ja says. “I mean, you can lose it just like that. One minute, you’re on top of the world. The next, it’s all different.”
Look for new releases to drop every day for a week during Foot Locker’s Week of Greatness beginning Nov. 19.