New Balance Supports Donald Trump?

News surfaced last night that footwear brand New Balance supports President-Elect Donald Trump, causing a stir among sneakerheads.

Wall Street Journal reporter Sara Germano revealed the news in a tweet on Wednesday night (Nov. 9), that New Balance’s VP for public affairs said the Obama administration turned a “deaf ear” to the brand, while they fell thigns will now “move in the right direction” under Trump.

Apparently, New Balance has long opposed the Trans-Pacific Partnership (or TPP) — a pact that aims to deepen economic ties between nations by slashing tariffs and fostering trade to boost growth. NB’s stance is that they try to make a running shoe with 100 percent American parts, but with the trade deal, footwear made in the U.S. is doomed. Trump also opposes this.

Following this news, which prompted backlash from some of the sneaker community, New Balance has released the following statement to HighSnobiety.

“As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade in that we want to make more shoes in the United States, not less. New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today. We believe in community. We believe in humanity. From the people who make our shoes to the people who wear them, we believe in acting with the utmost integrity and we welcome all walks of life. Since 1906, we have carved our own path in being passionately committed to making things at our five factories in New England, even when nobody else did. New Balance and our thousands of employees around the world constantly strive to better our local communities. We always have and we always will.”

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