Mountain Dew debuted its camouflage-meets-wearable-tech collection, dubbed “Camo Out”, at ComplexCon over the weekend, as well as offered a unique exhibit called The Camo Collective.
Inside the brand’s booth, fans were able to view art and artifacts curated by Jules Gayton, a senior designer at Herschel Supply Company. The pieces demonstrate the evolution of camouflage through art from its original function to a tool used by creatives to express their individualized style.
There was also a VR experience that took the camo experience a step further.
If you missed it, check out the photos above for a glimpse.