UGG for Men has launched a fall campaign in partnership with Footaction, featuring G.O.O.D. Music signee Vic Mensa.
The campaign captures the Chicago rapper’s unique style with four distinct looks shot in and around his hometown. He offers a private glimpse into his life by curating a number of personal shoot locations, such as CRC Studios, which was the location of the final shot.
“I like where the UGG brand is going,” says Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
The Vic Mensa for UGG® fall campaign highlights UGG For Men’s bestselling Neumel, a fresh twist on the iconic Classic Boot that offers the street-ready versatility of a casual, lace-up chukka with a low pro sole. Also featured is the Butte, a ruggedly refined utilitarian boot that offers signature UGG® warmth and comfort via cold weather technology. Mensa was also seen in the Roskoe, a waterproof boot that features a combination of rich leather and suede with sports duck-toe inspired details. Rounding out the campaign, the best-loved Hannen TL makes an appearance with winter-ready features including premium waterproof leather, sealed seams and a cozy wool interior. Footaction will also carry the Harkley, which is the tall iteration of the best-selling Neumel.
Beginning this month, a curated selection of UGG® for Men will be sold Footaction stores and Footaction.com.