Under Armour Unveils the Primo

By Staff  |  10/27/2016

Following the release of the Curry Lux over the summer, Under Armour rolls out another new luxe model, dubbed the Primo.

The new design has unmistakable roots on the court, with its sole unit and heel counter, but offers up a lifestyle look, thanks to a premium upper constructed of waxed canvas and luxurious leather.

The Under Armour Primo drops in November at select boutiques for $150 USD.