New Era Inks Deal to Become NBA’s Official Headwear

By Staff  |  10/24/2016

NBA x New Era merch

New Era has landed a deal with the NBA to become the league's official headwear provider.

As the league's official headwear, New Era will exclusively produce caps for marquee NBA events, such as the NBA Draft, Conference Finals and NBA Finals.

"We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams," said Chris Koch, President & CEO, New Era. "We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans."

As part of the expanded partnership, New Era has launched a collection of 59FIFTY fitted caps for the start of the 2016-17 season, and will be unveiling lifestyle-inspired products during NBA All-Star 2017 in New Orleans. A range of 9FIFTY Snapbacks are coming as well.

In addition to the NBA, New Era will provide the official headwear for the WNBA and NBA D-League.

NBA x New Era merch is available now at, and the NBA Flagship on Fifth Avenue in New York City. Producet will also be available at all NBA team venues, at New Era flagship stores and other retailers.