Lacoste Logo Gets New Spin For Fall 2016

By Staff  |  09/30/2016

French brand Lacoste taps graphic designer Jean-Paul Goude to re-imagine their iconic crocodile logo for their Fall 2016 collection.

Goude -- responsible for Kim Kardashian's infamous "Break The Internet" cover for PAPER -- puts his own spin on the beloved crocodile, applying two different versions of it onto jackets, bags, wallets and Lacoste's signature polos.

The Lacoste Fall 2016 range drops in November.