Adidas Introduces the Futurecraft M.F.G.

By Staff  |  09/21/2016

Nearly a year after announcing its SPEEDFACTORY Initiative in Germany, Adidas reveals the first footwear to come from its walls.

The Adidas Futurecraft M.F.G. is a new sneaker silhouette, sporting the brand's familiar Primeknit upper and BOOST sole, while also making use of ARAMIS Technology, which utilizes a variety of patches to create elite support.

Adidas says the shoe heralds "a new era in footwear crafting while providing greater precision, unique design opportunities and high performance."

Check out the video above to get a closer look at the Adidas Futurecraft M.F.G.