After retiring the original “Most Interesting Man in the World” in March, beer brand Dos Equis introduces the new one… via a feature-film style trailer, titled “Cantina”.
Actor Augustin Legrand has been tapped as the new face of one of the longest-running campaigns ever, bringing a new twist to the legendary character.
“The new ‘Most Interesting Man’ is a man of our times, and in this first glimpse, he shares hints of being a resourceful, rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title,” says a press release.
In the short clip, we get a quick preview of his latest adventures and new friends, including his love of sports, as he emerges from a well, ball in hand to save a game of soccer.
In October, Dos Equis will release a full-length commercial that will offer a better look into the new character.