When it comes to hype, Kanye West is the king.
During the New York City stop of his “Saint Pablo Tour” at Madison Square Garden on Monday (Sept. 5), he raked in a whopping $780,000 in merch sales.
The figure shattered the previous record held by Pope Francis, who sold $540,000 in memorabilia at MSG last year, reports TMZ.
It’s unclear how much Kanye sold on Tuesday (Sept. 6), during the second night of his back-to-back New York shows.
Wednesday (Sept. 7), Kanye is holding his YEEZY Season 4 unveiling at 3 p.m. EST, as part of opening day of New York Fashion Week.
After, the “Saint Pablo Tour” continues on, running through Nov. 1.