Adidas Originals is opening a new flagship store in NYC’s SoHo neighborhood, with hometown rapper Joey Bada$$ helping in the celebration.
The new space will feature a range of adidas Originals products, including limited edition products for men, women and children. And, to celebrate, Adidas will host a schedule of events and installations, and Bada$$ will help in the festivities.
Adidas will also roll out an “NYC” edition NMDs, available through the adidas Confirmed app beginning Aug. 15. Along with the special pair, the brand will release a special zine wth Joey Bada$$ and the Pro Era collective.
The store is set to open Aug. 17.
adidas Originals NYC Flagship
115 Spring Street
New York, New York