Jack Daniel’s Single Barrel Collection has debuted its Personal Collection program this summer.
An evolution of the “By the Barrel” program, brand enthusiasts from around the world are now able to purchase their own customized selection of whiskey, via a hand-selected barrel of Jack Daniel’s Single Barrel Select.
A privilege reserved only for Jack Daniel’s Master Distiller Jeff Arnett is now available to connoisseurs worldwide, who will be able to explore Jack Daniel’s Single Barrel themselves.
Only top barrels of the Jack Daniel’s warehouse will be set aside for the Personal Collection program, as those are exposed to the most extreme temperatures and create the most flavor and color within the whiskey. Each barrel has its own personality and characteristics from being exposed to those extreme temperatures that create subtle differences barrel to barrel, a signature of the Single Barrel collection.
Barrels generally start around $10,000 USD, plus varying local taxes. And, what it includes is a more special and personalized experience for buyers.
First, buyers have a number of ways to make their barrel selections, making the program even more accessible. Participants can have the barrel selected for them by the Master Distiller, receive samples based on flavor profiles, or they can travel to the distillery in Lynchburg and select their barrel with the help of Master Distiller or his team of Master Tasters.
Jack Daniel’s has also created premium collectibles and experiences to be enjoyed with every Personal Collection selection, including a custom barrel head and framed barrel certificate as well as a unique purchase certificate, luxury decanter and glassware. Additionally, a buyer will receive a personalized Jack Daniel’s Single Barrel bottle with their name or special message.
Participants will be commemorated with their name in the Barrel Recognition Room in Lynchburg, TN — an exhibit honoring past barrel purchasers and new buyers, and a part of the tour that nearly 400,000 people take every year. And lastly, the new program will offer a series of touch points to keep customers updated on their selection as well as a Barrel Concierge who will be dedicated to each buyers Personal Collection experience.
The “By the Barrel” program was originally launched in 1998, following the introduction of Jack Daniel’s Single Barrel, the first iteration of the craft whiskey family. For more info, visit JackDaniels.com.