MasterCard has revealed a brand new logo design, its first in 20 years.
Reflecting the changing times, the new logo takes inspiration from the digital world, with a focus on MasterPass, MasterCard’s digital payment system, according to Co.Design.
It had to look good online, so design firm Pentagram went for a minimalist approach, omitting the comb effect where the circles meet and replacing it with a Venn diagram-like orange slice, while the MasterCard text was moved below the logo and in a new font.
“Everything has changed in the past 20 years,” said Michael Bierut, the Pentagram partner who oversaw the project. “There was a lot of screw tightening and design tinkering happening [with the logo] in the first 30 years of the company. Then they almost got frozen in 1996. If you have a MasterCard in your wallet, that’s the logo you see … The trick then is, how do we leverage 50 years of equity?”
What do you think of this new design?