Jack Daniel's Launches Immersive Virtual Reality For 150th Anniversary

The Jack Daniel Distillery, in partnership with FCB/RED and The Mill, announced this week a fully immersive 360-degree virtual reality experience showcasing the brand’s timeless craftsmanship.

The VR clip was produced to digitally manifest one of Jack Daniel’s favorite phrases turned distillery mantra: “Every day we make it, we’ll make it the best we can.”

In it, you’ll see the blazing inferno being stoked at the rick yard, views of the hills of Lynchburg, TN, and the top of the barrel house with Master Distiller Jeff Arnett.

The Gear VR Goggles will be available for consumers at special Jack Daniel’s events and activations this summer including Lollapalooza, Life is Beautiful, Chicago Open Air and numerous other venues world-wide.