HUF offers a look at its upcoming Fall 2016 season, with this new lookbook, featuring Peter Bici, Mike Hernandez and Pretty Sick band member, Sabrina Fuentes.

Set in New York City, the video lookbook builds upon HUF’s skate origins, reflecting downtown city streets, while introducing an athletic-inspired, technical concrete-print story that captures skateboarding and its urban landscape.
Collegiate Americana converges with East Coast military academy tradition on classic varsity garments and easy-to-wear pieces featuring tactical ops tonal muted camo prints for HUF’s Fall offering.

Also, the brand continues its partnership with long-standing skate friends, such as Chocolate Skateboards. The season also sees a collaboration with photographer Giovanni Reda on a series of photo-tees.

HUF’s Fall 2016 Collection drops July 14 at the brand’s online store, HUF Los Angeles, and HUF retailers worldwide.