Adidas Originals revealed its new, Los Angeles concept store this week, located on Melrose Ave., via an open house event.
The recently remodeled retail hub is the first Adidas Originals concept store in the L.A., serving as a commitment from the brand to create impactful retail moments for all consumers through a localized point-of-view.
The location features Southern Calii-inspired artwork, furniture and installations, reminiscent of famed Los Angeles neighborhoods and landmarks. They did this with locally-sourced artistic fixtures, and offers a blank canvas creative space for street artists to remix the look.
The open house event featured a live art installation from world renowned painter David Garibaldi, known for his vibrant painting style entitled “Rhythm and Hue”.
The Melrose Ave. is the first of many brand stores that will receive a refresh over the next two years.
Adidas Originals L.A.
8009 Melrose Ave.
Los Angeles, CA 90046