Apple’s retail stores turned 15 this week, so to commemorate the milestone, here’s a look at the first store.
Back in 2001, Steve Jobs introduced the company’s first retail experience, and less than two decades later, Apple has become the world leader in tech. Today, it has 479 stores worldwide, generating more revenue per square foot than any other retail competitor. Their approach has led other companies to rethink their strategy, opening their own flagship locations.
With that said, here’s a video from 2001, where Apple founder Steve Jobs offers a tour of the first locations.