LeBron James committed to a lifetime deal with Nike last December, but it’s been unclear how much the partnership is worth… until now.
He doesn’t actually, verbally, confirm the number, he responds to the question by smiling and pointing upwards, indicating that James’ lifetime Nike deal is worth even more than anyone could’ve imagined.
“It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing,” Carter said. “It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.”
Elsewhere in the interview, Carter talks about LeBron’s one-year NBA contracts and other endeavors. Read it here.