The adidas NMD made its debut back in December, and while it’s a hit today, the model’s biggest sale day came on March 17… when it sold 400,000 pairs.
According to HYPEBEAST, the Three Stripes rolled out a “Monochrome” pack that day, along with a few other executions, that flew off the shelves — giving the brand one of its biggest sales days in recent memory.
In comparison, Nike had a massive sales month in December, fueled by the successful launch of the Air Jordan 11 “72-10”, which moved over a million pairs, 383,000 of which were in adult sizes. But, this was over the course of an entire month.
So, it’s fair to say Adidas has a hit on their hands with the NMD.