Rihanna and Stance come together again for the launch of their third sock collection, dubbed Fenty for Stance.
The pop star is the focus of the campaign, showcasing her newest range of socks and hosiery that she helped design.
Referred to as “romantic athleisure”, the product itself sports a soft pastel palette and introduces new silhouettes. In all, there is 19 styles collection, which comes to life through Rihanna’s creative lens.
The collection mixes varsity style elements with pastel colors, sexy sheers, mesh and lace. New styles include toeless and footless silhouettes, as well as anklets, over the knee and thigh highs. The use of the number 8 in select styles mark significant milestones including her 8th studio album, ANTI, the fastest album to ever go platinum. Her birth year is also 1988.
The Fenty for Stance by Rihanna Summer 2016 collection is available now online at Stance.com, as well as the Stance flagship store in NYC and other select retailers (such as Nordstrom and colette).