With Kobe Bryant’s NBA career fading to black, as his final games of the season commence, Nike is celebrating with a befitting global tribute.
From now, until his final game on April 13, Nike-sponsored athletes worldwide will celebrate the NBA legend by wearing black and gold shoes, a metaphoric nod to Bryant’s golden career fading to black.
From the golf course in Augusta to football pitches in Europe and numerous fields of play in between, accomplished athletes including Rory McIlroy, Mike Trout and Carli Lloyd will honor one of the world’s most polarizing champions. Bryant is a hero to fans and a villain to others, but nobody can question his fierce competitiveness, which has led to five world championships, 18 All-Star appearances and two gold medals.
Black and gold Nike product seen worldwide over the next week will culminate with Mamba Day on April 13, when the Los Angeles Lakers host the Utah Jazz in Kobe’s final professional game.