With Adidas’ resurgence in pop culture, brand Global Director of Entertainment Jon Wexler sat down for an interview with Power 105’s The Breakfast Club, discussing everything from footwear to Kanye West.

During the chat, he details his role with the iconic brand, as the brand’s Global Director — including seeding product to various influencers to maintaining relationships with Kanye West to Pharrell.

Wex also touches on the success of Adidas’ Boost technology, as well as hip-hop’s influence on fashion and more.