In celebration of its new NMD runner, Adidas rolls out its NMD_LA experience, which begins with a guided tour led Lakers forward Nick Young, renowned photographer Atiba Jefferson and innovative chef Roy Choi.
Running from March 21 to March 23, the NMD_LA tour culminates with a private concert featuring contributions from each ambassador and special musical performances.
Each ambassador will take over @adidasOriginals on Twitter, giving a virtual tour of their favorite LA locations — all leading to a final drop destination where they’ll gift 25 NMD kits each day featuring a pair of NMD_R1 shoes, adidas Originals by Monster headphones, a NMD notebook, an adidas backpack and two exclusive passes to Thursday’s party.
Young will kick things off on Monday, followed by Jefferson on Tuesday, and Choi on Wednesday. Follow #NMD_LA for more details.
The Adidas NMD launchd this month and sold out within an hour, making the NMD one of the most successful new franchises from adidas Originals to date.