Nike CEO Mark Parker took to the stage in New York City this week to unveil their latest innovations, most notably the HyperAdapt 1.0, which introduces what the brand calls “the future of sport-informed adaptive lacing.”
Designed by famed designer Tinker Hatfield, alongside both Mark Parker and Tiffany Beers, the design began with a less-than-ideal snowboarding boot back in 2013 before evolving into the final product unveiled this week. It is powered by an underfoot-lacing mechanism, which is manually-controlled through on-board buttons.
“It is amazing to consider a shoe that senses what the body needs in real-time,” says Hatfield. “That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance… Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.”
The Nike HyperAdapt 1.0 will be available exclusively to Nike+ members beginning Holiday 2016.