BrandBlack Ether

BrandBlack returns with a brand new basketball sneaker, dubbed Ether.

Paying homage to ome of the first basketball shoes ever designed, it is touted as the world’s first modern “blucher construction” basketball shoe — a construction that dominated designs from the 1900’s through the late 1970’s. The main element to a functional basketball shoe is lateral support, so with blucher construction is designed to lock down the forefoot, while giving extra lateral structure during cutting maneuvers.

The shoe boasts innovations like Blackfoam cushioning technology, Force Vector Tech, fused Thermo-plastic reinforced eyestays, a military grade ballistic nylon upper and nubuck support panels.

The BrandBlack Ether is available now in five colorways — black/blue, blue, grey, olive and white — at select retailers, including Footaction and Champs Sports, and online.