Dos Equis bids farewell to “The Most Interesting Man in the World” with a final ad spot, in which they send him on a one-way “Mission to Mars.”
The ad spot will be the last commercial featuring actor Jonathan Goldsmith in the iconic campaign. Aside from its debut online, the video will exclusively air on Thursday (March 10) during the Cleveland Cavaliers and Los Angeles Lakers NBA game on TNT.
The “Most Interesting Man” campaign first launched back in 2007, helping triple the brand’s business since then.
Additionally, leading up to Cinco de Mayo, Dos Equis will be giving away his “Coveted Collection of worldly possessions”, such as the tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere.