M.A.C Taps Tinshe, DeJ Loaf As Face of “Future Forward” Campaign

M.A.C Taps Tinshe, DeJ Loaf As Face of Future Forward Campaign

M.A.C has announced this week a partnership with Tinashe, DeJ Loaf, Halsey, and Jillian Hervey for a campaign, dubbed “Future Forward”.

“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” James Gager, M.A.Cโ€™s Senior Vice President and Group Creative Director, told Billboard.

M.A.C will tie in products alongside each artists’ work — including Tinashe’s “Times Nine Palette” eye-shadow, which drops on March 17 for $32… using her song titles for each shade.

DeJ Loaf will drop a $15 lipglass is due April 14, while Hervey’s Lion Babe Liquidlast Liner is slated to drop April 28, and Halsey’s lipstick is due March 31.

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