Snoop Dogg

In support of the upcoming Super Bowl 50, adidas hooks up with Snoop Dogg for his own talk show, dubbed “Turf’d Up”.

On the show, the rap icon interviews ex-NFL players, celebrities and revered sports personalities.

“We have a long-standing relationship with Coach Snoop, which includes everything from working with him to design signature footwear, apparel and uniforms, to the sponsoring the SYFL—his grassroots football program… ‘Turf’d Up’ is the natural extension of our partnership and provides the perfect platform to showcase Coach Snoop’s talent, his knowledge of the game and how Adidas Football is the only brand that fuses sports and culture,” said Mark Daniels, VP of Team Sports for adidas.

The eight-episode series begins Dec. 30. Check out the trailer below.