LeBron James recently inked a historic lifetime deal with Nike… and now, doesn’t know any other brands… especially Under Armour.

Following the Cavs’ win over the Celtics on Tuesday, a reporter began to ask LeBron about Under Armour… and wasn’t immediately shut down. “Who?” the NBA star asks multiple times. “Who is that? I don’t know what you’re talking about. Who? The other guys? I don’t know who Under Armour is, I only know Nike.”

It’s Nike for life for LeBron James.