In celebration of HypeBeast’s 10th anniversary, the publication teams up with Adidas for the release of a collaborative version of the Ultra Boost running shoe.

Dubbed “Uncaged”, the shoe incorporates a Continental outsole and adds a revolutionary NFC chip, which allows users to tap their phones and enter a specially created microsite offering exclusive content for users.

The Adidas x Hypebeast 10th Anniversary Ultra Boost Uncaged launches in limited quantities, exclusively at, via a random selection process. Additional pairs will be released Dec. 18 at select retailers in the US, Canada, Europe and Asia.