Heineken x RSVP Gallery #Heineken100 Strap-Back

By Jay Casteel  |  10/19/2015

As part of its 2015 #Heineken100, Heineken unveils the third of five product collaborations: a custom strap-back with Chicago fashion space RSVP Gallery.

The ultra-limited offering was designed by RSVP's Isimeme "Easy" Otabor. It features a chrome buckle and subtle #Heineken100 branding on its interior, and is constructed from jersey knit and lambskin.

The piece will be unveiled at a launch event at RSVP Gallery in Chicago on Monday (Oct. 19), where five attendees will have the opportunity to take home the one-of-a-kind accessory.

Now in its sixth year, the #Heineken100 program celebrates the brand's influential consumers with custom collaborative products. This year, Heineken has partnered with men's fashion outposts in five of its consumers' favorite U.S. cities. Previously revealed collabos were created with KITH in New York City, Union in Los Angeles, RSVP Gallery in Chicago, Alchemist in Miami and Concepts in Boston. Each partner is creating a custom product that will be unveiled at a VIP launch event and seeded to 100 national influencers.

Watch the #Heineken100 hashtag for more information.