James Harden Must Stop Wearing Jordans, Due To Adidas Deal

By Staff  |  09/16/2015

James Harden

A couple days after James Harden -- who recently signed with Adidas -- was spotted wearing Jordans off court, Adidas says the NBA star will not be wearing product of their competitor moving forward.

When asked whether Harden has to stop wearing shoes from his collection of Air Jordans in public, when the deal officially commences Oct. 1, Adidas' Mark King said, "That's part of the deal."

"The difference between football and basketball is that a guy like Aaron Rodgers doesn't have a walk-around shoe," King said. "Harden does, and he will be in our lifestyle stuff."

TMZ caught Harden wearing a pair of Jordans last week, while walking out of a movie theater with girlfriend Khloe Kardashian... stirring up controversy.

The NBA star left Nike in August, signing a massive, $200 million deal with Adidas. The brand feels his off-the-court buzz will help boost its lifestyle business.

Harden better not forget to lace up his Adidas before leaving the house next time... or it could cost him a lot of money.

According to ESPN, Reebok ended its deal with Shawn Kemp in 2001, after he told a newspaper that the shoes of today weren't made as well and that his favorite pair of shoes were Nikes. Both sides sued each other, which ultimately led to a settlement.