Adidas announced a multiyear partnership with reigning NFL MVP quarterback Aaron Rodgers on Thursday (September 10).
Via the partnership, Rodgers will debut adidas cleats this season and collaborate on future product development across footwear, training apparel and equipment. Also, he’ll appear in upcoming adidas brand marketing campaigns.
“adidas is an inspiring brand, with a ton of momentum, and this is something I wanted and needed to be a part of,” said the NFL star. “I’ve set the bar high throughout my career and the opportunity to collaborate and have influence on products and marketing with adidas is a game changer for me.”
“Football is the pinnacle of sports culture in U.S. and the league MVP joining adidas is monumental for our brand,” added adidas Group President Mark King. “It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team. This is just the start, as we continue to reignite our brand in America.”
Rodgers joins a growing roster of NFL players signed to Adidas, including DeMarco Murray of the Philadelphia Eagles, Jimmy Graham of the Seattle Seahawks, and Von Miller of the Denver Broncos, among others.