Heineken x KITH NYC 2015 #Heineken100 Collaboration

By Jay Casteel  |  08/14/2015

Heineken has launched the first of its five 2015 #Heineken100 product collaborations, with streetwear brand KITH NYC.

The offering, designed by KITH founder Ronnie Fieg, features a custom basics set, including a sweatshirt, sweatpants and T-shirt.

Now in its sixth year, the #Heineken100 program celebrates the brand's hyper-influential consumers with custom collaborative products, seeding the limited collab to 100 national influencers.

"The Heineken and KITH consumer are similar in their value sets. Both value a premium experience," said Ronnie Fieg, KITH's founder. "It's something that KITH embodies, as well as the other partners in this year's program. It's exciting that Heineken recognizes that."

The next product collaboration is set to drop in September with a launch event at Union in Los Angeles.

Watch the #Heineken100 hashtag for more information.