The Clippers unveiled a new logo and uniforms on Wednesday night (June 17), just before the launch of a citywide campaign to publicize the rebranding.
In addition to their traditional red, white and blue uniforms, the team also introduces black as a new color, including adding a black alternate uniform.
The Clippers’ home uniforms will be white, featuring the new Clippers word mark across the front. The team will wear red road uniforms in 2015-16 that will feature the LAC monogram. The alternate black uniforms will be introduced at a later date.
The new logo features a black-and-white basketball with a red “LA” in large block letters surrounded by an even larger blue “C.” The “LA” is designed to resemble a basketball court, the team said, with the wraparound “C” symbolizing the Clippers’ embracing their city.