Nike Soccer has launched a unique pop-up experience in downtown Vancouver this week, allowing soccer fans and players to experience the latest soccer innovations the brand has to offer, as well as take part in a fast-paced, small-sided tournament.
The space features skills challenges, product trialing and ability to customize team kits and other apparel.
After entering the space and registering, participants walk down the Players Tunnel, leading to a Nike Innovation Studio and a fully-equipped indoors soccer pitch with video display, called The Stadium.
Then, there’s the Innovation Studio, which features a display of the technology available to 11 Nike-sponsored women’s teams, while An apparel customization area allows consumers the opportunity to personalize T-shirts, sports bras and federation jerseys. The Boot Room allows trials of the latest Nike boots currently worn by athletes.
The Nike Underground is open to the public through Sunday (June 21), from 12 p.m. PST to 6 p.m. PST. It’s located at the CBC Vancouver Broadcast Centre, 775 Cambie Street