Actress/style blogger Ashley Madekwe is set to launch her “You’re Naked Without It” campaign for the Reebok Classic x FACE Stockholm sneaker collaboration, set to launch in July.
The collaborative release fuses some of Reebok’s most iconic and definitive women’s silhouettes with Swedish make-up brand FACE Stockholm’s bold and eye-catching color palettes. The collection features the Reebok Classic Freestyle Hi, Classic Leather and Princess Spirit, each of which are given a fresh update with flashes of jet black and colorblock pastel strokes, which juxtapose with minimal white uppers, resulting in a unique collection that both empowers women and encourages them to break rules and stand out from the crowd.
The campaign showcases the importance of bold finishes, with Ashley appearing in just her sneakers and matching make-up, beautifully conveying both strength and femininity.
“I’m a huge sneaker fan and the Reebok Classic x FACE Stockholm collection is so fresh, edgy and versatile,” Madekwe says of the collab. “The finishing touches make such a difference to any look, a bold lip, a brush of mascara and pulling on my Reebok Classic kicks is the perfect way to complete any outfit.”
The Reebok Classic x FACE Stockholm collection drops July 1 at Urban Outfitters, Villa, Lady Foot Locker and Reebok.com.