Inside The Jordan Brand Palais 23 Experience In Paris

By Jay Casteel  |  06/13/2015

Continuing its 30th anniversary, Michael Jordan and his Jordan Brand heads to Paris for the launch of the Jordan Brand Palais 23 experience.

Joined by Nike designer Tinker Hatfield and CEO Mark Smith, the experience guides visitors through the past and future of the brand. The curated selections showcase current-day Jordan Brand athletes and products, as well as examining the most iconic artifacts and images from Jordan's storied legacy.

Aside from the museum-like experience, Nike also made sure that the sport was at the center of the space.

"Palais 23's digital technology lets visitors test their own speed and flight against elite athletes like Chris Paul, Carmelo Anthony, Blake Griffin and Russell Westbrook. Guests can also emulate Michael Jordan himself with a unique 'Last Shot' interactive experience that challenges them to recreate history-making Jordan clutch moments from 1982 and 1988," says Jordan Brand.

The Jordan Brand Palais 23 space is located at 13 Avenue du Président Wilson and is open until 21.00 on Sunday (June 14).

Below is a video tour of the space.