50 Cent continues to make an impact in the high-end audio market with his SMS Audio brand, as he lands a deal with Disney.
Fif’s brand has become the official headphone for the Walt Disney World Resort, Disneyland Resort, and the Official Disney Fan Club. Via the multi-year partnership, SMS will sponsor the “Star Tours – The Adventures Continue” attraction at Hollywood Studios, and the “Avengers Super Heroes Half Marathon Weekend” and “Star Wars Half Marathon Weekend” at Disneyland.
SMS Audio products, including Star Wars-branded headphones, are also now available for purchase at select locations throughout Walt Disney World and Disneyland Resorts.
“Establishing an alliance with Walt Disney Parks and Resorts is consistent with our strategic goal to build SMS Audio into a premiere global audio brand,” said Brian M. Nohe, president of SMS Audio. “We look forward to building upon this alliance even further.”
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