AMP Energy unveiled four new flavors this week: Strawberry Limeade, Passion Fruit, Blueberry White Grape ZERO and Watermelon ZERO.
AMP added the new flavors after consumer research suggested to add unique flavors to its line. According to a recent Evaluative Criteria Energy A&U Study, 71 percent of Energy Drinkers believe having better taste is more important than providing more energy.
“We knew energy drink fans were craving some serious flavor innovation in the category,” said Greg Lyons, vice president of marketing, AMP Energy. “So we made flavor our number one priority when rolling out these four delicious new AMP Energy products.”
AMP Energy’s new range of flavors are available now.